Search data never lies—and this year, it’s telling us that Halloween 2025 is all about K-pop demon hunters, viral memes you can wear, and treats that look more like art installations than snacks. Forget what you think is trending. Let’s dive into what people are actually searching for right now, from the costumes breaking Google’s search algorithms to the black pizza recipes taking over TikTok.
What Are People Searching for Halloween 2025?
This year’s Halloween costume trends 2025 Canada reveal a fascinating shift in what captures our collective imagination. Rather than defaulting to generic witches and vampires, Canadians and Americans are searching for highly specific, pop-culture-driven costumes that signal you’re chronically online—in the best way possible.
Google Trends data shows explosive growth in searches for niche costumes tied to streaming series, viral moments, and internet culture. These aren’t costumes you’ll find on every suburban porch. They’re the ones that make fellow chronically-online friends gasp with recognition while your parents ask, “What are you supposed to be?”
The data tells a story about how we choose costumes now: specificity wins. Generic “sexy nurse” searches are down. Searches for “Rumi from K-Pop Demon Hunters with purple wig” are through the roof. Let’s break down what’s actually trending.
Top 10 Searchable Costumes for Halloween 2025
1. Rumi from K-Pop Demon Hunters
Searches for Rumi from K-Pop Demon Hunters are dominating the charts in Canada, with many people specifically looking for purple hair extensions to complete the look. This Netflix series dropped over summer and immediately became costume inspiration for anyone who loves the intersection of K-pop aesthetics and supernatural action.
Why it’s viral: The K-Pop Demon Hunters series combines two massive internet obsessions—K-pop culture and demon-hunting action. Rumi’s signature purple hair and fashionable demon-fighting outfits make for an instantly recognizable yet still somewhat niche costume that says “I watch the good stuff on Netflix.”
How to pull it off: You’ll need a purple wig or temporary purple hair dye, trendy streetwear with an edge (think oversized jackets, platform boots, and accessories), and ideally some kind of weapon prop (toy sword, staff, or even just attitude). Layer in K-pop-inspired makeup—bold eyeliner, gradient lips, and a touch of glitter.
2. Glinda and Elphaba from Wicked
Searches for Glinda costumes are surging, actually doubling those for Elphaba. With Wicked: For Good dropping in late November, the buzz around these witches has reached fever pitch just in time for Halloween.
Why it’s viral: Wicked Part One was a massive success, and anticipation for Part Two has people rewatching and obsessing over every detail. The contrast between Glinda’s pink perfection and Elphaba’s green defiance makes them an ideal duo costume that works for best friends, siblings, or couples.
How to pull it off: Glinda requires a pink dress (the poufier the better), a tiara or crown, and a wand. Bonus points for blonde curls and an abundance of sparkles. Elphaba needs a black dress or witch outfit, green body paint or makeup, and a witch’s hat. The iconic broom is optional but recommended.
3. Labubu Characters
Don’t be surprised to see lots of plushy Labubu characters on the streets this Halloween, as the costume is popular for both kids and adults. This cuddly creature from the designer toy world has exploded into mainstream consciousness in 2025.
Why it’s viral: Labubu mania swept through social media this year, with collectors scrambling for the limited-edition plush toys and accessories. The character’s slightly creepy-cute aesthetic fits perfectly with Halloween while remaining approachable enough for all ages. It’s the intersection of designer toy culture and mainstream Halloween—the costume equivalent of collecting rare sneakers.
How to pull it off: You can go full plush costume (available online), create a DIY version with white or cream clothing, bunny ears, and the signature Labubu teeth drawn on your face, or simply incorporate Labubu accessories into your outfit. The key is capturing that simultaneously adorable and slightly unsettling vibe.
4. The Squid Game Front Man
Classic horror isn’t forgotten, with the Squid Game Front Man still a trending choice. Despite the show’s release years ago, it remains a go-to costume—especially with Season 2 generating renewed interest.
Why it’s viral: The Front Man costume is instantly recognizable, relatively simple to execute, and carries that perfect balance of intimidating and trendy. It’s a costume that works equally well for solo trick-or-treaters or as part of a larger Squid Game group theme.
How to pull it off: All you need is a full black outfit (suit if possible), black gloves, and the iconic black geometric mask. You can buy the mask online or craft one from cardboard and paint. Carry yourself with that cold, authoritative demeanor and you’re set.
5. The “6-7” Meme
The mysterious “6-7” meme started as a random soundbite and somehow became a global inside joke, with the phrase showing up in basketball edits, remix videos, and even sports memes. This is peak “if you know, you know” costume territory.
Why it’s viral: The beauty of meme costumes lies in their absurdity and the instant connection they create with fellow internet denizens. The 6-7 meme spread through TikTok like wildfire, and dressing as it signals you’re deeply embedded in online culture.
How to pull it off: Grab a basketball jersey with the number 67, throw on a headband, and carry a foam basketball. Add a cardboard sign that says “6-7!” or print a meme speech bubble for your shirt. The simpler, the better—this costume thrives on recognizability to those in the know.
6. Characters from Sabrina Carpenter’s Music Videos
Sabrina Carpenter has taken pop music by storm, with her latest music video inspired by The Rocky Horror Picture Show showcasing disco-style anthems with cheeky dance numbers and plenty of fun outfits to consider. Multiple outfit options mean multiple costume possibilities.
Why it’s viral: Sabrina Carpenter dominated 2025’s music landscape, and her theatrical music videos offer costume gold. The Rocky Horror-inspired aesthetic combines nostalgia with contemporary pop appeal, making these outfits both trendy and timeless.
How to pull it off: Recreate Carpenter’s outfit from the VMAs performance with a bedazzled silver top, sparkly black bottoms, and black tights. Alternatively, pull from any of her music video looks—fishnets, platform boots, vintage-inspired pieces, and lots of sparkle. The key is theatrical glamour with a playful edge.
7. Stack and Smoke from “Sinners”
Ryan Coogler’s Sinners dominated the box office and pop culture this year, with Michael B. Jordan playing twins Stack and Smoke, making their complementary outfits memorable costume inspiration for pairs.
Why it’s viral: This blockbuster horror gave us Michael B. Jordan in a double dose, and the distinct yet complementary styles of the twin characters make for an effortlessly cool couples or friends costume. It’s sophisticated enough for adult parties while remaining recognizable to movie fans.
How to pull it off: Start with a suit. Smoke’s signature color is blue, so pair a dark suit with a blue tie, pocket square, and newsboy cap. Stack, meanwhile, accessorizes with pops of red. The suits give you an excuse to dress sharp while still being in costume.
8. Belly and Conrad Duo
For duo costumes, pairings like Belly and Conrad are winning hearts and searches. The Summer I Turned Pretty continues to dominate teen and young adult culture, making characters from the series prime costume material.
Why it’s viral: Romance-driven shows inspire costumes that let couples or friends recreate iconic relationship dynamics. The beachy, summery aesthetic of these characters offers a refreshing contrast to typical spooky Halloween vibes.
How to pull it off: Channel beachy casual elegance—sundresses or casual beach outfits for Belly, preppy casual wear for Conrad. The key is capturing that “summer romance meets coming-of-age drama” energy. Carry beach-related props if you want to make the reference crystal clear.
9. Stitch and Angel
The Stitch and Angel pairing is winning hearts and searches for duo costumes. Disney’s beloved aliens remain perennial favorites, with their obvious couple appeal making them a safe yet adorable choice.
Why it’s viral: Nostalgia for Disney classics remains powerful, and Stitch and Angel offer a cute, family-friendly option that works for romantic partners, siblings, or friends. They’re recognizable across generations, making them ideal for multi-age groups.
How to pull it off: Blue (for Stitch) or pink (for Angel) outfits form your base. Add ears—you can craft these with headbands and felt or buy them pre-made. The key features are the alien faces, which you can achieve with face paint, or go full costume with character onesies or mascot-style getups.
10. Italian Brainrot Characters
Italian Brainrot is an AI-fueled trend featuring surreal characters like a ballerina with a cappuccino cup head or a shark wearing Nikes, all paired with over-the-top Italian captions. This represents peak weird internet culture.
Why it’s viral: Sometimes the internet produces trends so bizarre that you just have to lean in. Italian Brainrot combines AI art, absurdist humor, and inexplicable Italian captions into something that’s simultaneously nonsensical and hilarious.
How to pull it off: Pick an animal and a random object, mash them together, and go bold with colors. Try “Gatto Gelato” (a cat in a waffle cone) or “Ballerina Cappuccina.” Add a sash with Italian text or a cardboard speech bubble that says “Tralalero Tralala!” The more absurd, the better. This costume thrives on confusion and delight.
Why These K-Pop Halloween Costumes 2025 Are Taking Over
The dominance of K-pop Halloween costumes 2025 in search data reflects a broader cultural shift. K-pop has moved from niche interest to mainstream phenomenon, and Halloween gives fans a chance to embody the aesthetic they admire year-round.
K-Pop Demon Hunters specifically taps into multiple trends simultaneously: the global K-pop obsession, the perennial appeal of supernatural action stories, and the desire for costumes that feel fresh and specific rather than generic. The series provides ready-made costume blueprints with distinct visual identities, making the transformation from regular person to demon-hunting K-pop star more achievable.
Beyond just K-Pop Demon Hunters, expect to see costumes inspired by various K-pop groups and soloists. The theatrical styling, bold hair colors, and fashion-forward outfits that define K-pop aesthetics translate beautifully to Halloween costume culture. Searches for specific K-pop idol looks, stage outfits, and music video costumes all show significant upticks in October.
Trending Halloween Treat Ideas: Beyond Basic Candy
While costumes steal the Halloween spotlight, unique Halloween treats 2025 searches reveal that people want their food to be as Instagram-worthy as their outfits. This year’s treat trends lean heavily visual, with creativity and presentation mattering as much as taste.
Black Pizza: The Dark Star of Halloween Foods
Search “black pizza” and you’ll find yourself in a rabbit hole of activated charcoal dough, black cheese, and gothic pizza presentations that look like they came from a witch’s midnight feast. While not a specific branded trend, the concept of black pizza has exploded on TikTok and Pinterest as the ultimate Halloween food.
What makes it viral: Black pizza hits that sweet spot of being genuinely delicious while looking dramatically appropriate for Halloween. Unlike many Halloween treats that sacrifice taste for appearance, black pizza actually delivers on flavor while maintaining that dark, moody aesthetic.
How to create it: The blackness comes from activated charcoal added to pizza dough (you can buy pre-made black dough or add food-grade activated charcoal to your favorite recipe). Top with black garlic, dark mushrooms, black olives, and dark cheeses for an all-black presentation. Alternatively, use squid ink in your dough for both color and a subtle seafood flavor.
Serving suggestions: Cut your black pizza into coffin shapes or use cookie cutters to create bat, ghost, or skull-shaped pieces. Serve on black platters with dramatic lighting—candlelight makes black pizza look especially atmospheric. Consider creating a “pizza graveyard” by standing pizza slices upright like tombstones.
Mummy Pizzas and Other Character Pizzas
While not as darkly dramatic as black pizza, character pizzas remain hugely popular for their interactive, kid-friendly appeal. Mummy pizzas—where strips of cheese create bandage effects over pizza sauce with olive eyes—dominate Pinterest boards and family-focused Halloween content.
These pizzas work because they’re genuinely fun to make, turning dinner prep into a Halloween activity. Use flatbreads or English muffins as bases, let kids arrange the cheese “bandages” and add olive eyes, then bake until bubbly. The same technique works for ghost pizzas, spider web pizzas, and jack-o’-lantern pizzas.
Ghostly Pudding Cups with a Twist
Layered desserts in individual cups allow for both visual drama and easy serving. The 2025 version of the classic ghostly pudding cup elevates the presentation: alternate layers of chocolate pudding with crushed Oreos, add a layer of “dirt” (more crushed cookies mixed with cocoa powder), then top with a marshmallow ghost with carefully piped chocolate eyes and mouth.
The twist? Add unexpected middle layers—maybe a raspberry “blood” sauce, a bright green matcha pudding layer, or even a hidden candy surprise at the bottom. The goal is creating something that looks traditional at first glance but surprises when you dig in.
Pumpkin Pizza Bombs
These Instagram-ready treats combine pizza flavors with pumpkin presentation. Stuff pizza dough with cheese, pepperoni, and sauce, then use butcher’s twine to create segments that make the baked bombs look like mini pumpkins. Add a twisted pretzel for the stem, and serve with marinara in a carved-out small pumpkin for extra presentation points.
Themed Charcuterie Boards (But Make Them Dark)
The charcuterie board trend continues its reign, but Halloween 2025 versions embrace gothic, moody presentations. Instead of bright, colorful arrangements, think dark fruits (blackberries, black grapes, dark figs), dark cheeses (aged goudas, black wax-coated varieties), charcoal crackers, and black garlic. Arrange in dramatic patterns—spirals, concentric circles, or even skull shapes.
Add dry ice for smoking presentation (safely, in a separate container), use black slate boards, and incorporate dried black roses or dark fall foliage for decoration. The key is making your board look like it belongs at a Victorian séance rather than a sunny picnic.
Allergy-Friendly and Health-Conscious Options
Search data also reveals growing interest in Halloween treats that accommodate dietary restrictions without sacrificing fun. Searches for allergy-friendly Halloween treats, vegan Halloween snacks, and sugar-free Halloween options all show significant growth.
The 2025 approach focuses on making these alternatives look just as appealing as traditional treats. Think black bean brownies decorated like spooky scenes, fruit arranged into Halloween shapes with dark chocolate drizzle, or homemade energy balls rolled in cocoa powder and decorated to look like eyeballs or spiders.
Join the Conversation: Which Costume Trend Did You Try This Year?
We want to hear from you! What costume made it from your search history to your Halloween party? Did you go full K-Pop Demon Hunters, embrace the absurdity of Italian Brainrot, or stick with a classic with a twist?
Head to our forum and share:
- Photos of your 2025 Halloween costume
- How you discovered or decided on your costume choice
- Tips for others trying to recreate your look
- The reactions you got (Did people instantly recognize your reference? Did you have to explain?)
- What costume trends you’re already planning for next year
Our community is buzzing with costume inspiration, treat recipes, and creative interpretations of this year’s trends. You’ll find dedicated threads for:
- K-Pop Halloween Costumes 2025 Showcase – Share your Rumi looks, K-pop idol recreations, and demon hunter aesthetics
- Meme Costumes IRL – Document your 6-7, Italian Brainrot, and other internet culture costumes
- Black Pizza Recipes & Results – Share your recipes, presentation ideas, and taste test results
- DIY Costume Tutorials – Step-by-step guides from community members who’ve mastered this year’s trending looks
- Last-Minute Costume Saves – Quick, achievable versions of trending costumes for procrastinators
Community Poll: Your 2025 Halloween Costume Category
Vote in our active poll to help us understand what costume categories dominated Halloween 2025:
- K-Pop/Music-Inspired (K-Pop Demon Hunters, Sabrina Carpenter, etc.)
- Movie/TV Characters (Wicked, Sinners, Squid Game, etc.)
- Viral Memes & Internet Culture (6-7, Italian Brainrot, etc.)
- Classic with a Twist (Traditional costumes updated for 2025)
- Designer Toy/Collectible Characters (Labubu, etc.)
- Something Completely Unique
Your participation helps us track real trends beyond just search data—showing what people actually chose, not just what they considered. Plus, you’ll get to see how your choice compares to the broader community.
Decor Trends That Complement Your Costume Choices
While costumes and treats get most of the attention, what people search Halloween 2025 also includes significant interest in decor that reflects the same aesthetic trends driving costume choices.
Dark, Elegant Aesthetics
The witchcore and gothic romantic trends we covered previously continue dominating decor searches. People want their homes to match the elevated, specific aesthetic of their costume choices. Generic orange and black isn’t cutting it when you’re dressed as a K-pop demon hunter—your space needs to reflect that same level of intentional styling.
Character-Themed Decorating
With specific characters dominating costume searches, expect homes decorated around complete themes rather than generic Halloween motifs. Someone dressed as Rumi from K-Pop Demon Hunters might decorate with K-pop posters, purple accents, and supernatural elements rather than traditional pumpkins and skeletons.
This character-driven approach to decor creates more immersive experiences. If you’re hosting a Halloween party and dressing as Glinda, why not transform your space into Oz? If your family is doing a Squid Game theme, recreate those stark, geometric sets with black and white decorations and geometric shapes.
Alice in Wonderland Dark Decor
Michaels’ unique “Alice in Wonderland”-themed line has been a quick sellout from the 2025 season, great for Halloween or year-round dark decor. This reflects a trend toward decorations that blur the line between Halloween-specific and general dark aesthetic.
The appeal lies in decorations that can transition from Halloween to everyday gothic chic. Alice in Wonderland’s slightly unsettling undertones make it perfect for spooky season while remaining sophisticated enough to keep displayed year-round for those embracing dark aesthetics as a lifestyle rather than just a seasonal choice.
The Data Behind the Trends
Understanding Halloween costume trends 2025 Canada requires looking at how search behavior reflects broader cultural currents:
Peak search timing: Costume-related searches spike hard in the first two weeks of October, with specific character searches often driven by recent releases or viral moments. K-Pop Demon Hunters searches exploded immediately after the series dropped on Netflix and have sustained through fall.
Regional differences: While Canada and the USA share most trends, Canadian searches show slightly higher interest in specific streaming content (probably related to Netflix Canadian library differences), while US searches show more movie-specific costume interest.
Age demographics: Different trends dominate different age groups. K-pop costumes skew younger (teens and twenties), while movie character costumes (like Wicked) show broader age appeal. Meme costumes primarily attract Gen Z and younger Millennials who are chronically online.
DIY vs. purchased: Searches increasingly include terms like “DIY,” “tutorial,” and “how to make,” suggesting people want to create their own versions rather than buying pre-made costumes. This trend reflects both budget consciousness and the desire for unique, personalized interpretations of trending characters.
What This Year’s Trends Tell Us About Halloween Culture
The shift toward highly specific, pop-culture-driven costumes reveals how Halloween has evolved from a night of generic scary costumes to an opportunity for cultural participation and identity expression. Your costume choice signals what media you consume, what corners of the internet you frequent, and what communities you belong to.
Specificity as currency: Generic costumes have lost social value. Being “a witch” is fine, but being “Elphaba from Wicked with the specific Act One finale dress” shows you’re engaged and knowledgeable. The more specific your costume reference, the more it functions as a social litmus test—those who recognize it become instant connection points.
Internet culture legitimacy: Meme costumes appearing in top search trends shows that internet culture has achieved full legitimacy as costume inspiration. What happens online isn’t separate from “real” culture—it is culture, worthy of Halloween celebration.
The death of “sexy [job]”: While “sexy” costumes still exist, the specific character-driven trend has largely replaced generic “sexy nurse” or “sexy cop” costumes. If you want to be sexy, you’re now “sexy Glinda” or “sexy K-pop demon hunter”—the character specificity matters more than the profession-plus-sexy formula that dominated previous decades.
Cross-generational appeal: The range of trending costumes—from kid-friendly Labubu to adult-oriented movie characters to internet meme costumes—shows Halloween has become genuinely multi-generational in a new way. Families can each choose costumes from different trend categories and all feel equally current and relevant.
Looking Ahead: Early Predictions for Halloween 2026
Based on current search trajectories and upcoming releases, early indicators suggest:
- Wicked Part Two will likely dominate even harder post-November release
- Any blockbuster or viral series releasing between now and next October will immediately enter costume consideration
- The meme costume trend will strengthen as Gen Z continues aging into prime Halloween-celebrating years
- Sustainability and DIY approaches will grow as people seek unique, budget-friendly options
- Group themes will become more elaborate as people seek Instagram-worthy coordinated looks
Final Thoughts: Data-Driven Halloween
The beauty of looking at what people search Halloween 2025 lies in the honesty of the data. Search results show what people actually want, not what marketers want to sell or what nostalgia tells us should be popular. This Halloween belongs to K-pop demon hunters, viral memes, theatrical pop stars, and anyone who can turn an internet inside joke into a wearable costume.
Whether you’ve already locked in your costume or you’re still scrolling search results at 11 PM on October 30th, remember that the best costume is the one that makes you feel like the main character—whether that’s a purple-haired demon hunter, a plushy designer toy, or a living embodiment of Italian Brainrot.
Now get out there and make those search trends reality. And don’t forget to document everything—because next year’s trends might just be inspired by what you create this Halloween.
Join our forum community to share your 2025 Halloween experience, swap costume tips, exchange treat recipes, and start planning for next year. Your fellow Halloween enthusiasts are waiting!
